Brand lifecycle Β· contracting

Tervis

Tervis product lifecycle from 2006 to 2023: 2904 products, 15,279 sampled reviews, 29% still receiving reviews, median lifespan 1 years.

Products2904
Sampled reviews15279
Median lifespan1 yr
Still reviewed29%
Years active2006–2023
Trajectorycontracting

How this page was built

The chain from the question to the conclusion. Every number below is aggregated from the review corpus and product data (2023 vintage); no number is generated by AI.

  1. 1 Origin β€” where the question comes from

    How long do Tervis products last?

    source: reviews Β· 2904 products / 15,279 sampled reviews Β· observed 2023
  2. 2 Signals β€” what we searched for
    trajectory:contracting
  3. 3 Evidence β€” what the data shows
    MetricValueSampleConf.
    Median lifespan (years) 1 n = 2904 0.7
    Share still receiving reviews 0.2917 n = 2904 0.7
    Sampled reviews 15279 n = 15279 0.7
  4. 4 Products β€” candidates that follow
  5. 5 Claim β€” the conclusion, tied to the evidence

    Tervis shows a contracting portfolio: 2904 products spanning 2006–2023, median product lifespan 1 years, with 29% of products still receiving reviews as of 2023.

    confidence 0.7 Β· 3 evidence rows

Portfolio trajectory

Launching fewer products and retiring more than it adds. New launches 2006–2023.

Launch rate: 229.5 new products/year in 2021–2022, versus 394 in 2018–2020.

The review snapshot ends in 2023, so a product last reviewed in 2022–2023 is usually still active; earlier years are the real retirements.

YearNew products (first review)Products last reviewed
200811
2010144
2011229
20124214
201310953
2014184103
2015292155
2016298230
2017244192
2018351261
2019517426
2020314357
2021265251
2022194393
202353454

Lifecycle phases

Declining108
Discontinued1806
Emerging247
Fading251
Growing385
Mature107

Most-reviewed Tervis products

Review-derived lifecycle, data vintage 2000–2023. Live listing status is sampled from Amazon and timestamped. Not a warranty or safety statement.

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